Who listens
User Research: interview
+70% male(¡we need more she/they!)
+35% are 35-44 years old
A minority listens outside of Spotify
100% interested in timeless podcasts that ended +1 year ago 💚
What we want
Redesign goals
Group the podcasts in a single space that identifies the network as a producer.
Make available podcasts that are no longer updated and episodes that are not uploaded on any platform.
Enable keyword searching and offer guides to recommended episodes using our own player.
Visual identity
Style and language
The Martes Ataca family consists in many programs with different profiles. The whole catalog shares distinctive elements: loose files, open windows and a spaceship (which we inherited from Mars Attacks!) loaded with podcasts. We seek simplicity for sound to remain the protagonist, emphasizing ubiquity, the episodic format, and the possibility of customized listening.
The team
We love to communicate
We are an interdisciplinary team of communicators. We chose podcasting because we like to listen and be listened to, but also to decide when and how. And, when something is missing, we believe in doing it ourselves. Together, we joined forces to create this space and share our interests with anyone in the world.
