{"id":1066,"date":"2021-02-06T18:28:47","date_gmt":"2021-02-06T21:28:47","guid":{"rendered":"http:\/\/lumiculicich.com\/?p=1066"},"modified":"2023-11-07T14:47:16","modified_gmt":"2023-11-07T17:47:16","slug":"tortugas-open-mall","status":"publish","type":"post","link":"https:\/\/lumiculicich.com\/en\/tortugas-open-mall\/","title":{"rendered":"TOM"},"content":{"rendered":"
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Brand guidelines<\/h1>

Universe of experiences<\/h4>

\nThis rebranding highlights the comfort and harmony of the shopping mall, presenting it as a space full of enjoyment, anecdotes and experiences. We focus on the spontaneity that the many options and spaces offer throughout the day, both indoors and outdoors, and we reinforce it through the hashtag #Viv\u00edTOM.\n<\/p><\/div><\/div>\n

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Visual identity<\/h1>

Style and language<\/h4>

\nGradients reflect the breadth of possibilities and contribute dynamism, movement and depth to communications. They are based on a palette inspired by the colors of the sky, visible at all hours through the transparent roof of the shopping mall. The iconographic system and the text containers are constructed from a geometric synthesis with curved details, thus maintaining their relationship with the typographic style.\n<\/p><\/div><\/div>\n

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Identity rebranding for Tortugas Open Mall launched in June 2022.<\/p>\n","protected":false},"author":2,"featured_media":1223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[27,28],"yoast_head":"\nTOM - Luc\u00eda Miculicich<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lumiculicich.com\/tortugas-open-mall\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOM - Luc\u00eda Miculicich\" \/>\n<meta property=\"og:description\" content=\"[:es]Rebranding de identidad para Tortugas Open Mall lanzado en junio de 2022.[:en]Identity rebranding for Tortugas Open Mall launched in June 2022.[:]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lumiculicich.com\/tortugas-open-mall\/\" \/>\n<meta property=\"og:site_name\" content=\"Luc\u00eda Miculicich\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-06T21:28:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-07T17:47:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lumiculicich.com\/wp-content\/uploads\/2021\/02\/LM_TOM_Thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1226\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luc\u00eda Miculicich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luc\u00eda Miculicich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lumiculicich.com\/tortugas-open-mall\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lumiculicich.com\/tortugas-open-mall\/\"},\"author\":{\"name\":\"Luc\u00eda Miculicich\",\"@id\":\"https:\/\/lumiculicich.com\/#\/schema\/person\/28bae0e5f12cd32ecea58088f38c655b\"},\"headline\":\"TOM\",\"datePublished\":\"2021-02-06T21:28:47+00:00\",\"dateModified\":\"2023-11-07T17:47:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lumiculicich.com\/tortugas-open-mall\/\"},\"wordCount\":917,\"publisher\":{\"@id\":\"https:\/\/lumiculicich.com\/#\/schema\/person\/28bae0e5f12cd32ecea58088f38c655b\"},\"image\":{\"@id\":\"https:\/\/lumiculicich.com\/tortugas-open-mall\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lumiculicich.com\/wp-content\/uploads\/2021\/02\/LM_TOM_Thumbnail.jpg\",\"keywords\":[\"Branding\",\"Graphic design\"],\"articleSection\":[\"Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lumiculicich.com\/tortugas-open-mall\/\",\"url\":\"https:\/\/lumiculicich.com\/tortugas-open-mall\/\",\"name\":\"TOM - 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