{"id":762,"date":"2019-08-04T05:17:54","date_gmt":"2019-08-04T08:17:54","guid":{"rendered":"http:\/\/lumiculicich.com\/?p=762"},"modified":"2026-03-26T15:18:41","modified_gmt":"2026-03-26T18:18:41","slug":"martes-ataca","status":"publish","type":"post","link":"https:\/\/lumiculicich.com\/en\/martes-ataca\/","title":{"rendered":"Martes Ataca"},"content":{"rendered":"<div class=\"module module--row module--desktop\" data-section=\"true\">\n<div><img decoding=\"async\" src=\"http:\/\/lumiculicich.com\/wp-content\/uploads\/2023\/10\/LM_MA_Proyecto_01.jpg\" \/><\/div>\n<\/div>\n<div class=\"module module--row module--mobile\">\n<div><img decoding=\"async\" src=\"http:\/\/lumiculicich.com\/wp-content\/uploads\/2023\/10\/LM_MA_Proyecto_01_M.jpg\" \/><\/div>\n<\/div>\n<div class=\"module module--row\" data-section=\"true\">\n<div class=\"module module--project\" style=\"color:var(--Main-light);background-color:#262626;background-image:url(https:\/\/lumiculicich.com\/wp-content\/uploads\/2023\/11\/LM_MA_Proyecto_01-02-B_EN.png)\"><div class=\"module--project__content\"><h1>Who listens<\/h1><h4>User Research: interview<\/h4><p><\/p>\n<div class=\"module--label module--label-light\"><label>Gender<\/label><h4><b>+70% male<\/b><\/br>(\u00a1we need more she\/they!)<\/h4><\/div>\n<div class=\"module--label module--label-light\"><label>Age range<\/label><h4><b>+35% are 35-44 years old<\/b><\/h4><\/div>\n<div class=\"module--label module--label-light\"><label>Platforms<\/label><h4><b>A minority listens outside of Spotify<\/b><\/h4><\/div>\n<div class=\"module--label module--label-dark\"><h4><\/br><b>100% interested<\/b> in timeless podcasts that ended +1 year ago \ud83d\udc9a<\/h4><\/div>\n<\/div><\/div>\n<div class=\"module module--project\" style=\"color:var(--Main-Dark);background-color:#F2F2F2;background-image:url(https:\/\/lumiculicich.com\/wp-content\/uploads\/2023\/11\/LM_MA_Proyecto_01-02-A_EN.png)\"><div class=\"module--project__content\"><h1>What we want<\/h1><h4>Redesign goals<\/h4><p><\/p>\n<div class=\"module--label module--label-dark\"><label>Centralize<\/label><p>Group the podcasts in a single space that identifies the network as a producer.<\/p><\/div>\n<div class=\"module--label module--label-dark\"><label>Rediscover<\/label><p>Make available podcasts that are no longer updated and episodes that are not uploaded on any platform.<\/p><\/div>\n<div class=\"module--label module--label-dark\"><label>Facilitate<\/label><p>Enable keyword searching and offer guides to recommended episodes using our own player.<\/p><\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"module module--row module--desktop\">\n<div><img decoding=\"async\" src=\"http:\/\/lumiculicich.com\/wp-content\/uploads\/2023\/10\/LM_MA_Proyecto_02.jpg\" \/><\/div>\n<\/div>\n<div class=\"module module--row module--desktop\" data-section=\"true\">\n<div><img decoding=\"async\" src=\"http:\/\/lumiculicich.com\/wp-content\/uploads\/2023\/10\/LM_MA_Proyecto_03.jpg\" \/><\/div>\n<\/div>\n<div class=\"module module--row module--mobile\">\n<div><img decoding=\"async\" src=\"http:\/\/lumiculicich.com\/wp-content\/uploads\/2023\/10\/LM_MA_Proyecto_02_M.jpg\" \/><\/div>\n<\/div>\n<div class=\"module module--project\" data-section=\"true\" style=\"\"><div class=\"module--project__content\"><h1>Visual identity<\/h1><h4>Style and language<\/h4><p>\nThe Martes Ataca family consists in many programs with different profiles. The whole catalog shares distinctive elements: loose files, open windows and a spaceship (which we inherited from Mars Attacks!) loaded with podcasts. We seek simplicity for sound to remain the protagonist, emphasizing ubiquity, the episodic format, and the possibility of customized listening.\n<\/p><\/div><\/div>\n<div class=\"module module--margin module--margin--small\"><\/div>\n<div class=\"module module--row module--desktop\" data-section=\"true\">\n<div><img decoding=\"async\" src=\"http:\/\/lumiculicich.com\/wp-content\/uploads\/2023\/10\/LM_MA_Proyecto_05.jpg\" \/><\/div>\n<\/div>\n<div class=\"module module--row module--mobile\">\n<div><img decoding=\"async\" src=\"http:\/\/lumiculicich.com\/wp-content\/uploads\/2023\/10\/LM_MA_Proyecto_05_M.jpg\" \/><\/div>\n<\/div>\n<div class=\"module module--margin module--margin--small\"><\/div>\n<div class=\"module module--project\" data-section=\"true\" style=\"\"><div class=\"module--project__content\"><h1>The team<\/h1><h4>We love to communicate<\/h4><p>\nWe are an interdisciplinary team of communicators. We chose podcasting because we like to listen and be listened to, but also to decide when and how. And, when something is missing, we believe in doing it ourselves. Together, we joined forces to create this space and share our interests with anyone in the world.\n<\/p><\/div><\/div>\n<div class=\"module module--row\" data-section=\"true\">\n<div><img decoding=\"async\" src=\"https:\/\/lumiculicich.com\/wp-content\/uploads\/2023\/11\/LM_MA_Proyecto_06_EN.jpg\" \/><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Podcast network born in 2013. I redesigned their website in 2016 and once again in 2022.<\/p>\n","protected":false},"author":2,"featured_media":1226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[27,33,28,30],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Martes Ataca - Luc\u00eda Miculicich<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lumiculicich.com\/martes-ataca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martes Ataca - Luc\u00eda Miculicich\" \/>\n<meta property=\"og:description\" content=\"[:es]Red de podcasts que opera desde el a\u00f1o 2013. 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I redesigned their website in 2016 and once again in 2022.[:]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lumiculicich.com\/martes-ataca\/\" \/>\n<meta property=\"og:site_name\" content=\"Luc\u00eda Miculicich\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-04T08:17:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T18:18:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lumiculicich.com\/wp-content\/uploads\/2019\/08\/LM_MA_Thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1226\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luc\u00eda Miculicich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luc\u00eda Miculicich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lumiculicich.com\/martes-ataca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lumiculicich.com\/martes-ataca\/\"},\"author\":{\"name\":\"Luc\u00eda Miculicich\",\"@id\":\"https:\/\/lumiculicich.com\/#\/schema\/person\/28bae0e5f12cd32ecea58088f38c655b\"},\"headline\":\"Martes Ataca\",\"datePublished\":\"2019-08-04T08:17:54+00:00\",\"dateModified\":\"2026-03-26T18:18:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lumiculicich.com\/martes-ataca\/\"},\"wordCount\":985,\"publisher\":{\"@id\":\"https:\/\/lumiculicich.com\/#\/schema\/person\/28bae0e5f12cd32ecea58088f38c655b\"},\"image\":{\"@id\":\"https:\/\/lumiculicich.com\/martes-ataca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lumiculicich.com\/wp-content\/uploads\/2019\/08\/LM_MA_Thumbnail.jpg\",\"keywords\":[\"Branding\",\"Concept\",\"Graphic design\",\"UI\"],\"articleSection\":[\"Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lumiculicich.com\/martes-ataca\/\",\"url\":\"https:\/\/lumiculicich.com\/martes-ataca\/\",\"name\":\"Martes Ataca - 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