Brand guidelines
Universe of experiences
This rebranding highlights the comfort and harmony of the shopping mall, presenting it as a space full of enjoyment, anecdotes and experiences. We focus on the spontaneity that the many options and spaces offer throughout the day, both indoors and outdoors, and we reinforce it through the hashtag #VivíTOM.
Visual identity
Style and language
Gradients reflect the breadth of possibilities and contribute dynamism, movement and depth to communications. They are based on a palette inspired by the colors of the sky, visible at all hours through the transparent roof of the shopping mall. The iconographic system and the text containers are constructed from a geometric synthesis with curved details, thus maintaining their relationship with the typographic style.
